![]() Type of StatementĪ motto is more of a mission statement while a slogan is a distinct cry phrase or statement used in rallies, media, or to call for aids. LengthĪ motto is generally longer while a slogan is shorter than a motto. A slogan, on its side, serves the purpose of expressing a belief, motive, ideal, or purpose that a group, political or religious group, organization, or clan stands for. The main purpose of a motto is to grab the attention of a target group and remind them of who they are, their purpose, and what they stand for. On the other hand, a slogan is a short and precise (usually by word of mouth) statement used to persuade a defined target group or members of the public to follow a certain course. SloganĪ motto is a short and concise statement, or phrase (usually in writing) used to express the fundamental moral rule or principle of a group, institution, company, or organization. They both serve to remind the users of their mission, purpose, or goals.Įven with the similarities, here are the differences between the two: Meaning of Motto Vs.They are both short, memorable, precise, and catchy sentences or phrases.They are both used as advertising features.They are similar in different ways including: Features of A SloganĪ slogan goes with the attribute of being:Ī slogan and motto have differences and similarities too. It’s usually in the form of a short yet striking and memorable phrase that people can keep chanting or use in advertising. Usually, a slogan’s main purpose is to persuade a defined target group or members of the public to follow a certain course. It’s also a phrase that’s used in clans, commercial, political, religious, and other contexts and is usually a repetitive expression of ideas, goals, or purposes. Provides a bracing shot of inspiration.Ī slogan is defined as a memorable motto that is normally passed by way of word of mouth as compared to a motto (which is in writing).Reminds the people of who they are, their purpose, and what they stand for.Is meant to help people change a habit. ![]() Features of A MottoĪ motto is mostly dependent on an entities’ tenets as well as the purpose it’s meant to serve. This is normally in heraldry and following a tradition that stemmed from the Middle Ages where most nobles had a coat of arms and a motto. Quite often, a motto is found below a shield in a banderole. It may also stem from age-old traditions of a social foundation or from other significant events such as revolutions, great changes that impacted on an entity, or even war. A motto, in that case, is a phrase usually used to summarize, in a formal way, the general intention or motivation of individuals, social groups, families, teams, institutions, companies, or organizations.Ī motto is normally and predominantly found in a written form as compared to a slogan (which is by word of mouth). Nevertheless, getting the differences between them may save the day for most people.Ī motto (derived from muttum in Latin) is categorized as a maxim, that is, a concise statement or phrase that expresses a fundamental moral principle or rule. This may even go without noticing that they are referring to the wrong statement as a motto instead of a slogan. ![]() Many a time, people confuse the two and interchange each for the other. However, did you know the two are totally dissimilar? ![]() They are both used to send points across and provoke emotions. The impacts of both a motto and slogan are great.
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